German Cancer Aid "Melanoma Campaign"

Germany

Gold Award

Print & Outdoor

Poster Advertising

Silver Award

Print & Outdoor

Magazine & Trade Advertising

G

Member Club Gold Award

Print & Outdoor

Poster Advertising

Client
Deutsche Krebshilfe/Arbeitsgemeinschaft Dermatologische Prävention e.V., Hamburg

It’s a simple idea that harnesses print to make people aware of the risks of skin cancer by showing how our skin is affected every time we expose it to the sun. Three different ads covered a sizeable audience, as we can all find identify ourselves with one of the causes of skin cancer.