Winners

Fresh Prints

Spain

Gold Award

Promotions & New Media

New Use of Media

Silver Award

Print & Outdoor

Newspaper Advertising

G

Member Club Gold Award

Promotions & New Media

New Use of Media

G

Member Club Gold Award

Print & Outdoor

Newspaper Advertising

Client
Aldi
Agency
McCann

This ad was coordinated with a couple of newspapers to get the freshest news at 9:00 pm, which was printed and used as wrapping for fresh produce. This was photographed for the ad, which was sent to press before 11:00 pm. The image of fresh produce right next to the news it was wrapped in shows that the print press is more alive than ever.

Credits

Agency Producer
Sara Cuadrado
Raquel Aguinaga
Art Director
Fernando Cerezo
Max Gener
Chief Creative Officer
Mónica Moro
Director of Photography
Pere Pascual
Production Company
Craft WW