Winners

Free Democrats "Dark Diaries"

Germany

Gold Award

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

Client
Free Democrats

In 2017 large swathes of the German public lost faith in politics. In times of fake news and a new age of populism, no one knows what’s true in politics anymore. In a campaign they were due to run in Germany’s biggest federal state, North Rhine Westphalia, the Free Democrats sought to change this view by repositioning the party according to its new strategy and win more votes.

Credits

Creative Director
Matthias Storath
Agency Producer
Charlotte Kühn
Production Company
PIRATES 'N PARADISE
Loft Tonstudios Berlin
Hastings Music
PX1 Berlin
Photographer
Daniel Rosenthal
Chief Strategy Officer
Andreas Mengele
Chief Creative Officer
Guido Heffels
Matthias Storath
Social Media Manager
Sven Goldbach