Winners

Every Day a Play

Gold Award

Interactive & Mobile

Any Other

Nomination

Integration & Innovation

Content Ideas

Nomination

Integration & Innovation

Creative Strategy

Client
Katona Jozsef Theater

Katona Jozsef Theater wanted to prove to a younger audience that it is up to date, and relevant for our lives today. So the theater and the creative team worked together and created a mini online play, one minute long, out of the day's most impactful news story for 2 weeks. The fresh news story was chosen in the morning from the no 1 news portal. A play, a set and costumes were created real time and the play was uploaded next to the news article that same day.

Credits

Creative Director
László Falvay
Karolina Galácz
Art Director
Zoltán Visy
Copywriter
Karolina Galácz
Account Executive
Rita Horváth