Winners

Discovering Hands - The Blind See More

Nomination

Graphic Design

Corporate Brand Identity

G

Member Club Gold Award

Graphic Design

Corporate Brand Identity

Client
Discovering Hands

‘Discovering hands’ closes a crucial gap in breast cancer prevention with their tactile examination. The revolutionary idea of discovering hands is to combine the exceptional tactile abilities of blind women who examine patients using a scientifically proven approach with the expertise of sighted doctors. The design demonstrates this mutually complementary approach through the typographical combination of Braille and font for sighted people.

Credits

Creative Director
Tim Liedtke
Lindsay Cullen
Director of Photography
Kevin Krefta
Photographer
Hajo Mueller
Sound Designer
Emma Patterson
Adam Specter
Chief Creative Officer
Francisca Maass
Managing Director Creation
Rüdiger Goetz
Executive Creative Director
Jürgen Adolph
Christian Anhut
Felix Lemcke
Senior TV producer
Benedikt Goerts
Stylist
Linda Hippler
Director UX
Jannic Hassing
Senior Art Director Digital
Alper Yazar
Music Supervisor
Rebecca Gageik
Account Manager
Jan Kranz
Sound Engineer
Timo Kockmeyer
Management Supervisor
Claudine Bosshammer
Managing Director
Michael Rewald