Winners

Deisel Go With The Fake

Gold Award

Promotions & New Media

Promotions

Gold Award

Promotions & New Media

Live Stunts

Silver Award

Promotions & New Media

Events

Silver Award

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Promotions & New Media

Promotions

G

Member Club Gold Award

Promotions & New Media

Live Stunts

G

Member Club Gold Award

Promotions & New Media

Events

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

Client
Diesel

As a response to counterfeit culture in the fashion industry, we created Diesel's own knock-off brand, “DEISEL”. To launch it, we opened its own authentic knock-off store in New York City's counterfeit district. At the store, unsuspecting shoppers were able to get real Diesel pieces, disguised as DEISEL, for knock-off prices.

Credits

Art Director
Kristen Koop
Copywriter
Bryce Hooton
Production Company
Rival School Pictures
CCO Publicis WW & CCO Publicis Groupe Italy
Bruno Bertelli
CCO Publicis Italy
Cristiana Boccassini
CCO Publicis New York
Andy Bird
Digital Creative Director
Milos Obradovic
Strategic Planner
Noa Dekel