Winners

Decisions

Gold Award

Film & Radio

TV/Cinema Commercials

G

Member Club Gold Award

Film & Radio

TV/Cinema Commercials

Client
International Committee of the Red Cross
Agency
Freelance For

To spread awareness of International Human Rights and the Geneva Convention, this campaign drives home the reality of people living in conflict zones. Through the story of one child, it shows how immoral decision-making, like attacks on civilians, has unavoidable consequences for the victims. The reality is that few people are aware of the existence of the ‘rules of war’.

Credits

Creative Director
David Titos
Pablo Cattáneo
Art Director
Jesús Beltrán
Copywriter
Paula Hochberg
Film Director
Henry Scholfield
Agency Producer
Freelance For
Production Company
Caviar Madrid
Sound Designer
Deluxe Madrid
Tracks & Field
Executive Creative Director
Miguel García Vizcaíno
Marta Rico
General Director
Clemente Manzano
Account Director
Laura Herrera
Account Executive
Marta Fernández