Check it before it's removed

Grand Prix

Film & Radio

TV/Cinema Commercials

Gold Award

Promotions & New Media

New Use of Media

Gold Award

Integration & Innovation

Integrated Campaigns

Gold Award

Interactive & Mobile

Social Media Campaigns

Nomination

Integration & Innovation

Content Ideas

Client
Pink Ribbon Deutschland

Social media platforms such as Facebook and Instagram strictly prohibit the display of female nipples. On International Women’s Day, 17 brave women challenged these restrictions. They each bared a naked breast on Facebook and Instagram, urging all women to “Check it before it’s removed”. In a matter of hours, Facebook and Instagram began deleting the posts. But as the pictures were removed, the buzz and awareness around the story was building in mainstream media.