Promotions & New Media
Integration & Innovation
Black ice is a common reason for car accidents in Russia, and only 12,2% of drivers have full insurance coverage. Since Russians don’t like buying insurance but like fun games, 50 car accidents happening in 2 hours were set up just for fun. How? Introducing the first ever "Car Curling" Tournament. 6 cars & 4 teams. The one that gets the car closer to the centre wins.