Car Curling

Russia

Gold Award

Promotions & New Media

Events

Silver Award

Integration & Innovation

Creative Strategy

Client
SMPOLIS.ru
Agency
Voskhod

Black ice is a common reason for car accidents in Russia, and only 12,2% of drivers have full insurance coverage. Since Russians don’t like buying insurance but like fun games, 50 car accidents happening in 2 hours were set up just for fun. How? Introducing the first ever "Car Curling" Tournament. 6 cars & 4 teams. The one that gets the car closer to the centre wins.