Winners

Beer is better than smartphones

Germany

Nomination

Print & Outdoor

Magazine & Trade Advertising

Client
Radeberger Gruppe KG

If people clock up more than 10 hours of screen time a day, by the end of their life, they will have spent 32 years looking at computer screens, TV screens and smartphone screens. To make people aware of how stupid this is, the German brewery DAB believes beer is better than smartphones. Instead of staring at screens for hours, we could have fun holding a bottle of DAB Pilsener.

Credits

Copywriter
Simon Oppmann
Photographer
Gerhard Linnekogel
Account Management
Andreas Best
Art Buying
Martina Diederichs
Post Production
H&O GmbH Frankfurt
Ralf Kolarsky
Creative Retouch
H&O GmbH Duesseldorf
Radovan Valjak
Editing
Fan Ding