Audi Brand Appearance

Gold Award

Design & Craft

Corporate Brand Identity


The starting point for Audi’s new corporate design was to take an interdisciplinary approach to developing design principles for all analogue and digital media. Three agencies worked closely with AUDI AG to create an overarching visual identity designed to be »digital first« by introducing dynamic principles instead of rigid CI rules and create creative freedom. This allows the brand to engage in dialogue with people quickly and flexibly across all touch points.