Winners

Assembly Fail

Germany

Nomination

Print & Outdoor

Poster Advertising

Client
IKEA Germany
Agency
thjnk

IKEA furniture is actually not all that hard to assemble. But as everyone knows, you can easily mix up some of the parts and end up putting it together the wrong way round. It can happen to anyone. Even billposters, so it would seem. Perfectly ordinary posters. But what’s different is that the motifs have evidently been mounted the wrong way round, as can happen with the products shown. Luckily, that’s where IKEA’s assembly service is happy to help.

Credits

Creative Director
Bettina Olf
Georg Baur
Torben Otten
Art Director
Niko Auf dem Berge
Copywriter
Karl Wolfgang Epple
Account Manager
Verena Harwege
Victoria Linz