To give people a partial experience of the world of people with Alzheimer's, we created 3 unrecognizable objects and we put them in familiar places: the aisles of a supermarket. To make the operation a success, its main focus was the design of the three objects: they had to be familiar while not reminding us of anything really existing. Their deliberately unattractive appearance aroused particular curiosity and they were well camouflaged among the other products on sale.