Gold Award
Print & Outdoor
Print & Outdoor for Non-profit/Public Service/NGO
Gold Award
Design
Any Other
Gold Award
Brand Experience
Live Stunts Brand Activation
Member Club Gold Award
Design
Any Other
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- EBRI - Rita Levi-Montalcini Foundation
- Agency
- SuperHumans
To give people a partial experience of the world of people with Alzheimer's, we created 3 unrecognizable objects and we put them in familiar places: the aisles of a supermarket. To make the operation a success, its main focus was the design of the three objects: they had to be familiar while not reminding us of anything really existing. Their deliberately unattractive appearance aroused particular curiosity and they were well camouflaged among the other products on sale.
Credits
- Designer
- Rosa Maria Pignatiello
- Film Director
- Valerio Rufo
- Agency Producer
- Giulia Zumpano
- Production Company
- Think Cattleya
- Managing Director
- Paolo Platania
- Account Manager
- Arianna Savarino Morelli
- Project Manager
- Lorenzo Pizzuti Verdone
- PR Agency
- ABGPR