Winners

Agnosis Collection - World Alzheimer's Day

Italy

Gold Award

Print & Outdoor

Print & Outdoor for Non-profit/Public Service/NGO

Gold Award

Design

Any Other

Gold Award

Brand Experience

Live Stunts Brand Activation

G

Member Club Gold Award

Design

Any Other

G

Member Club Gold Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
EBRI - Rita Levi-Montalcini Foundation
Agency
SuperHumans

To give people a partial experience of the world of people with Alzheimer's, we created 3 unrecognizable objects and we put them in familiar places: the aisles of a supermarket. To make the operation a success, its main focus was the design of the three objects: they had to be familiar while not reminding us of anything really existing. Their deliberately unattractive appearance aroused particular curiosity and they were well camouflaged among the other products on sale.

Credits

Film Director
Valerio Rufo
Agency Producer
Giulia Zumpano
Production Company
Think Cattleya
Sound Designer
Diego Buongiorno
Suoni Lab
Managing Director
Paolo Platania
Account Manager
Arianna Savarino Morelli
Project Manager
Lorenzo Pizzuti Verdone
PR Agency
ABGPR