Winners

Agnosis Collection - World Alzheimer's Day

Italy

Gold Award

Print & Outdoor

Print & Outdoor for Non-profit/Public Service/NGO

Gold Award

Design

Any Other

Gold Award

Brand Experience

Live Stunts Brand Activation

G

Member Club Gold Award

Design

Any Other

G

Member Club Gold Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
EBRI - Rita Levi-Montalcini Foundation
Agency
SuperHumans

People were given a partial experience of what it’s like to live with Alzheimer's. Three unrecognizable objects – with meaningless names – were created and left in supermarket aisles. The customers, caught off guard, discovered the project's meaning by reading the back of the packages and watching a video about people with Alzheimer's handling everyday objects. They were able to donate to research by scanning the bar code.

Credits

Film Director
Valerio Rufo
Agency Producer
Giulia Zumpano
Production Company
Think Cattleya
Sound Designer
Diego Buongiorno
Suoni Lab
Managing Director
Paolo Platania
Account Manager
Arianna Savarino Morelli
Project Manager
Lorenzo Pizzuti Verdone
PR Agency
ABGPR