Winners

addresspollution.org

United Kingdom

Gold Award

Integrated & Innovation

Best Use of Data

G

Member Club Gold Award

Integrated & Innovation

Best Use of Data

Client
Central Office for Public Interest
Agency
AMVBBDO

Some 10,000 Londoners die prematurely every year due to toxic air. How could Londoners be made to see the problem and care enough to do something about it? addresspollution.org linked air pollution to something Londoners do care about – property prices. This report on the financial costs of health and pollution showed 6 million data points covering NO² levels simplified into a five-band Air Quality rating for every London address.

Credits

Creative Director
Toby Allen
Jim Hilson
Designer
Mario Kerkstra
Photographer
Harriet Phillips