Winners

37 Days

Gold Award

Film & Radio

Any Other

Silver Award

Design & Craft

Any Other

Nomination

Film & Radio

Sound Design

Client
Atlantic Groupe

To show how important heat is for life, the agency set up an experiment to create life in a hostile environment. They built a cube, divided into two sections heated and by two electric heaters, and brought to British Columbia, at 2400 metres above sea level in temperatures as low as -30°. In 37 days, this ephemeral installation managed to bring forth many flowers in an environment hostile to any kind of plant life.

Credits

Creative Director
Xavier Beauregard
Art Director
Jerome Gonfond
Copywriter
Hadi Hassan-Helou
Director of Photography
Olivier Staub
Film Director
Olivier Staub
Agency Producer
Antoine Grujard
Production Company
La Cavalerie
Executive Producer
Michel David
Producer
Vlad Doclin