W3 | Welcome to the Imagination Age
by Patrizia Boglione

Our future is unpredictable. Society, environment and technology will challenge it. 65 percent of the jobs elementary school students will get in the future do not even exist yet. Some jobs will disappear, new territories will open doors. How can we re-invent ourselves to face this future?

One of the challenges of the upcoming era is how to implement the imagination process within the industry and how to transform creative jobs in real value. For the society, for the economy, for us.

A workshop that uses the tools of Creative Personal Branding to focus on creative potential, helping us to re-imagine our talent for the Imagination Age.

Patrizia Boglione
Brand and Communication Strategist, Translated
Patrizia has developed all her career in creativity and communication (McCann Erickson) and branding (Angelini Design), as strategic brand director, working for Italian, European and Asian markets. Today as a Creative Director at Translated, she's focusing her work on culture intelligence.

She is also a Creative Personal Branding certified practitioner, and helps people to optimize themselves and their projects.
All Workshops
Workshop 1
How to cocreate without P*st-it and G**gle
by Ian Gehlhaar (Fail Fast)
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 2
Taboo Materials
by Robert Thompson (Materfad)
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 3
Welcome to the Imagination Age
by Patrizia Boglione
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 4
Diverse by Design
by Alexandra Alden (SINGA)
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 5
Can you pee standing up in the ladies’ room?
by Alexis Diaz (La Casa de Carlota & Friends)
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 6
Future Safari - Exploring innovative agency models
by Filipe Macedo (comOn) & Carlos Pereira (Galp).
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 7
Future Food Scenarios
by Elsa Yranzo (Creative Food Studio)
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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Workshop 8
Wdym?
by Nate Agbetu & Ayo Fagbemi (Play Nice)
8 November
15:30 - 18:30 h
Disseny Hub Barcelona
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