What does the agency of tomorrow look like? Filipe Macedo travelled more than 50.000 kilometres last year to find that out. He visited 50 companies that are currently re-thinking the value an agency can deliver, experimenting with bold new organizational designs and diversifying what we make and how we work.
The learnings and insights from this 3-month journey will serve as inspiration for new agency model prototypes. In a fast-paced workshop, you’ll use first principles thinking to question every assumption — and then creating new solutions from scratch. Instead of trying to improve outdated designs, let’s try to build completely new business models that can help reshape the future of the industry. Almost like a newborn baby.