This course is for you who wishes to accelerate your skills within social media and develop a deeper understanding of ecosystems, customer behaviors and how to guide your target group through your conversion funnel by creating interactions and engagement in your social media channels.
Navigate social contexts locally and globally
Identify and differentiate platforms, technologies and trends to adapt your social media presence to different target groups.
Identify target groups
Find and understand changes in consumer behaviors and learn how to work with different target groups to build engaged communities.
Consumer journey and communication
Learn how to plan and produce content for different stages of your content funnel and for different target groups. Effectively integrate social media into existing communication platforms and campaigns.
Plan and sell social projects
Create budgets and plan resources. Learn how to use and manage engagement, KPIs, social analytics, and visualization. Understand the legal and ethical aspects of social media.