Category: Interactive & Mobile
Favorite moment of creating this campaign.
The most important moment was when we realised that after months of work and tests the app really worked. This moment was unforgettable because we saw the draft come to live with patients.
Something you learned through the process or about a particular topic because of it.
That we can’t give up on an idea, especially when it’s a good cause. We went over covid issues, tech problems and hard deadlines, but we decided to keep focus on the importance of the project and continue no matter what.
Every campaign is a huge team effort. Would you like to give a special shout-out to someone else in the team for their contribution to it?
This project was a complete team effort. We created a great synergy with developers, Samsung clients, NGOs, and media to create more than a campaign, a product that helps ALS patients. All of them pushed for their specific areas to make this project real.
What does it mean for you to be an ADCE Grand Prix Nominee?
It’s incredible, not only for the importance of the ADCE in the ad world but also because it’s a recognition of the effort of many workers of companies and NGOs that have all put their hearts in this project.
Creative Director: Alejandro di Trolio (Cheil Spain)