Creativity has to be a main characteristic of every leader, a key element every entrepreneur must bring to the table.

Together with Pi School, we aim to redefine the creative process so it can humanize technology, ensure the uniqueness of our human being, and balance out the uncontrollable aspects of fast-paced advancement of the world. If there is a recipe to make this world become a better place for everyone, creativity is the only “Must Have” ingredient. Everything else is optional!

Participants of this year’s Creative Incubator will be defining a new process for creativity. They will be pioneers in using creativity to make a real difference, to make great things happen and have a real social impact.

The programme will focus on defining a creative standard, a process that enables upcoming generations to use creativity and design to apply solutions to real-world problems that go beyond communication campaigns. Transforming ideas into high impact and purposeful actions.

Key information
Areas of focus

The programme looks at how creativity is understood and defined. Whether creativity is a learnable or teachable discipline, a tool, or an ability only some of us have in their genes.

Can we adopt it, can it be applied to any type of problem? What is actually behind the buzzwords of the creative industry, when they claim they have a “creative solution” or they solve the problems of their clients by using creativity? Is that limited to “selling more goods” or “making a brand look good”?

To answer all these questions and more, we want to dig as deep as it goes in defining what creativity is, how you discover it, how you master it, what the tools for enabling and channelling creativity are, and how it can be used for a social cause and solve real-world problems to contribute to bettering the planet.

We want to focus on how creativity can, in real terms, help make the ecosystem better.


Who fits the profile? Applicants from any department of a creative organization, creatives from other types of organizations, and freelancers. Professionals involved with transformation, consultative creative solutions, and technology integration, within the Communication and Advertising Industry.

Mentors & Lecturers
Module 1: Rome

Jamshid Alamuti, Co-Founder and CEO, Pi School
Conn Bertish, Founder of Cancer Dojo
Rey Andrade, Creative Director, 72andSunny
Axel Quack, Strategy Director, Frog

Module 2: Barcelona

Luis Villa, Principal Director, Accenture Interactive
Filippo Nassetti, Architect and Computational Designer, Zaha Hadid Design
Axel Quack, Strategy Director, Frog
Jamshid Alamuti, Co-Founder and CEO, Pi School

Duration of each module

2.5 days

Cost per module

There are 30 grants available for each module, covering more than 80% of the cost (€ 550 instead of € 2,750). On top of that, ADCE members get a 10% discount (€ 495 instead of € 550).

Module 3: Berlin
5-7 September, 2019
Past Modules
Module 1: Rome
28-30 March, 2019
Pi-School - Rome
Module 2: Barcelona
6-8 June, 2019
Design Hub Barcelona
Final Event 2018
10 November, 2018
ADCE Festival - Barcelona
Module 3
6-8 September, 2018
Module 2
10-12 May, 2018
Design Hub Barcelona
Module 1
1-3 March, 2018
Pi-School - Rome
Session 1 / Inaugural Meeting
9 November, 2017
ADCE Festival - Barcelona