Winners

Viva La Vulva

United Kingdom

Grand Prix

Film & Radio

Online/Viral Videos

Gold Award

Film & Radio

Online/Viral Videos

Gold Award

Integration & Innovation

Integrated Campaigns

Gold Award

Integration & Innovation

Creative Strategy

G

Member Club Gold Award

Film & Radio

Online/Viral Videos

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Integration & Innovation

Creative Strategy

Client
Essity Bodyform/Libresse
Agency
AMVBBDO

For centuries vulvas have been censured, objectified and erased, all in the name of ‘decency’. Meanwhile the recent explosion of porn has pressured young women to believe their genitals should look a certain way: the myth of the ‘perfect’ vulva. Viva La Vulva is a love song to a part of us that doesn’t get enough love.

Credits

Copywriter
Caio Giannella
Production Company
Somesuch & Co
Director
Kim Gehrig
Production Company Producer
Lee Groombridge
Production Company Executive Producer
Seth Wilson
Sound Engineer
Sam Ashwell
Post Production Company
Time Based Arts
Media Agency
Zenith
PR Agency
Ketchum