Winners

Unboxing

Gold Award

Interactive & Mobile

Any Other

Gold Award

Brand Experience

Live Stunts Brand Activation

Gold Award

Integrated & Innovation

Branded Content

Client
Netflix/Playstation

We joined with Ibai, Worldwide Streamer of the Year, to hack the first Unboxing of the new PS5, on Amazon Twitch, the world's leading gaming platform. What appeared to be a conventional streaming became the first live horror film ever done. Live-directed by awarded horror filmmaker Jaume Balagueró, known for the famous franchise [REC]. TT#1 in Spain, Argentina and Mexico. +137% Mentions to Netflix. +30 mill views and 1.2 Billion impressions. 52MM interactions.

Credits

Designer
Celia López
Director of Photography
Kiko de la Rica
Film Director
Jaume Balagueró
Production Company
Bijoux Content
Sound Designer
La Nevera
Coser y Cantar
Head of Art
Dani Requena
Social Media Team
Aida Moreno
Aisha Sow
Post-Production Company
We Work Factory
Executive Producer
Guillermo Arce