Winners

The Uncensored Library

European Star-Johannes Newrkla

Brand Experience

New Use of Media

Gold Award

Interactive & Mobile

Non-profit/public service/NGO

Gold Award

Brand Experience

New Use of Media

Gold Award

Brand Experience

PR / Events

Gold Award

Integrated & Innovation

Non-profit/public service/NGO

Gold Award

Integrated & Innovation

Best Use of Technology

G

Member Club Gold Award

Interactive & Mobile

Non-profit/public service/NGO

G

Member Club Gold Award

Brand Experience

New Use of Media

G

Member Club Gold Award

Brand Experience

New Use of Media

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Non-profit/public service/NGO

G

Member Club Gold Award

Integrated & Innovation

Best Use of Technology

Client
Reporters Without Borders (RSF)

Even in countries where most media is blocked, Minecraft is still easily accessible. Reporters Without Borders (RSF) used this loophole to build The Uncensored Library in the game and reach young people suffering under censorship. A vast digital library where censored journalists republished their articles inside Minecraft books. The library reached over 25 million gamers, was featured in over 860 news articles (2.9 B. reach), and donations to RSF increased by more than 62%.

Credits

Copywriter
Tobias Natterer
Production Company
MediaMonks Blockworks
Chief Creative Officer
Dennis May
Audio Producer
Wonder Bettin
Managing Director
Christian Mihr
Public Relations Officer
Kristin Bässe