Winners

The Tampon Book: a book against tax discrimination

Grand Prix

Brand Experience

Promotions

Gold Award

Brand Experience

Promotions

Gold Award

Brand Experience

PR / Events

Gold Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Silver Award

Design

Graphic Communication

Nomination

Design

Editorial Design

Nomination

Design

Packaging

G

Member Club Gold Award

Design

Graphic Communication

G

Member Club Gold Award

Design

Editorial Design

G

Member Club Gold Award

Design

Packaging

G

Member Club Gold Award

Brand Experience

Promotions

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
The Female Company

Many luxury goods in Germany are taxed with the reduced rate of only 7 per cent while tampons were taxed with 19 per cent. The Female Company outsmarted the sexist law – with the law itself: Books are taxed at 7 per cent. Therefore, tampons were sold hidden inside a book to avoid the sexist tax. A broad alliance of influencers, journalists, pharmacies and politicians supported these claims. With success! On November 7, 2019, Germany abolished the tampon tax.

Credits

Art Director
Max Marohn
Director of Photography
Daniel Klessig
Jan Lagowski
Graphics
Natalie Krzyz
Agency Producer
Benito Schumacher
Production Company
Hastings
Photographer
Cedric Soltani
Programmer
Heather Milligan
Sound Designer
Massive Music
Executive Creative Director
Oliver Handlos
Chief Creative Officer
Matthias Spaetgens
Managing Creative Director
Robert Krause
Account Managing
Sarah Hofmann
Art Buying
Kerstin Mende