Winners

The Macallan Visitor Experience

Silver Award

Graphic Design

Spatial / Experiential Design

G

Member Club Gold Award

Graphic Design

Spatial / Experiential Design

Client
The Edrington Group

The Macallan Visitor Experience stages the myth, history and art of distilling premium whisky through a spatial expression of the brand. A parcours embedded in the actual production hall interacts with the distillery’s architecture and the surrounding landscape creating an exhibition that addresses all senses. Information pillars and walkable pavilions convey history and values of The Macallan. On a small scale they explain the complex process of whisky production.

Credits

Photographer
Gyorgy Korossy
Other
Medienprojekt p2
Speirs + Major
TAMSCHICK MEDIA+SPACE
MKT AG
Architect
Rogers Stirk Harbour + Partners