A statue has never been dedicated to a woman in Milan. That's why, on World Women's Day, Terre des Hommes - NGO for gender equality - came out with the DiscovHery Billboards: the first child-height campaign that playing with perspective replaced male statues in Milan with the ones of inspiring women. The billboards gave access to a petition for citizens to build the first statue of a woman to inspire next generations. The statue was inaugurated just few months later.