Winners

Rabbit race

Germany

Gold Award

Promotions & New Media

Promotions

Nomination

Integration & Innovation

Integrated Campaigns

Nomination

Interactive & Mobile

Online Advertising

Client
Media Markt Management GmbH

The Rabbit Race was a revolutionary twist to an otherwise dull 5% discount sales promotion for easter: A live sports event and entertainment program for the whole family, broadcasted online and on the 9 biggest private TV stations in Germany. Customers, who shopped at Media Markt prior to the three broadcasted races could win back 50% of their money, if the easter bunny's racing number matched the number on their receipt.

Credits

Chief Creative Officer
Stephan Vogel
Felix Fenz
Creative Director
Nico Ammann
Sascha Dudic
Post Production
MMC Studios Koeln GmbH
Media, Sound & Pictures GmbH
Media Agency
UM - Universal McCann GmbH
Plan.Net
Illustrator
Leo Dakik
Photographer
Ralph Hargarten
Graphics
Frank Buschmann
Production Company
Endemol beyond GmbH
Technical Director
Jens Steffen
Application Engineer
Ralf Zimmermann
Robert Georgi
Music & Sound
TRO GmbH
Art Buyer
Caroline Walczok
Print Post Production
POP
AVID
Cine plus Production Service GmbH