Winners

Parking spaces for ticket lovers

Silver Award

Print & Outdoor

Special Outdoor

Client
Patrol Police

Since early 2020, Ukrainian traffic police have issued around 40 thousand parking tickets. Regular official statements and typical outdoor campaigns had little effect on the situation – drivers continue parking not where they are allowed but where they want. So, this time a non-standard outdoor channel was used to address the problem with irony. The 100 most "popular" illegal parking places were selected on the central roads.

Credits

Creative Director
Serhii Malyk
Art Director
Inna Alimova
Director of Creative Services
Inna Polshyna