Paralympics - We're The Superhumans

United Kingdom

Gold Award

Film & Radio

TV/Cinema Commercials

Channel 4

The film was the follow up to Channel 4’s acclaimed London 2012 Paralympics campaign. Using ‘Yes I Can’, a track that exuded confidence and conveyed the commitment and determination of every Paralympic athlete, an ambitious re-recording was undertaken. A band of para-musicians was assembled and Guy Farley was enrolled to re-arrange the new version. The inspiring performers in the film are the only musicians involved, and the trailer has now had over 8 million views on YouTube.


Andy Kelly
Director of Photography
Daniel Landin
Film Director
Dougal Wilson
Agency Producer
Louise Oliver
Production Company
Blink Productions
Sound Designer
Anthony Moore
Music Superviser
Ed Bailie