Winners

NYT - Plug in

Gold Award

European Student of the Year

Communication Ideas

G

Member Club Gold Award

European Student of the Year

Communication Ideas

Client
New York Times

Exposing digital content based on a user’s personal information does not enrich thinking since critical thinking arises from clashes with other points of view of a single event. NYT (The New York Times) - PLUG IN allows users to mix their cookies with those of other users. Thus, each platform’s content is no longer based on user data but on a mixture of information from different sources. The broader our perspective, the more critical our thinking.