Winners

No Need to Fly – Around the World in Germany

Germany

Gold Award

Interactive & Mobile

Social Media Campaigns

Silver Award

Promotions & New Media

Promotions

Silver Award

Interactive & Mobile

Any Other

Silver Award

Print & Outdoor

Magazine & Trade Advertising

Nomination

Integration & Innovation

Integrated Campaigns

Nomination

Integration & Innovation

Best use of Technology

Nomination

Print & Outdoor

Poster Advertising

G

Member Club Gold Award

Integration & Innovation

Best use of Technology

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Promotions & New Media

Promotions

G

Member Club Gold Award

Interactive & Mobile

Any Other

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

Client
Deutsche Bahn

72% of Germans take expensive flights to spend their holidays abroad. A simple side-by-side comparison proved they could get the same experience with German Rail. The screen shows international travel destinations and compares them with look-alike destinations in Germany – reachable by train for just €19. To give the idea more relevance on social media, data and technology were used to build the first real-time social media price comparison on Facebook.

Credits

Creative Director
Peter Römmelt
Simon Oppmann
Programmer
Vasily Tsykin
Picture Editing
Sinya Horwedel
Joachim Becker
Creative Chairman
Dr. Stephan Vogel
Stephan Vogel
Contextual Video Plattform - Spirable
Mikel Regulez
Paul Brown
Direction of Photography
EyeEm Premium
Ddler Marti
Moment
Minny/E+
Hanhanpeggy
Jonathan Kantor Studio
Production Company
Ogilvy GmbH
Axel Pfaff
Photographer
Getty Images International
Artbuyer
Magdalena Bulle