Germany
European Star-Johannes Newrkla
Brand Experience
PR / Events
Gold Award
Brand Experience
PR / Events
Silver Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Silver Award
Integrated & Innovation
Branded Content
- Client
- Sea-Watch
- Agency
- Serviceplan Germany
“LIFEBOAT - The Experiment” is a unique PR-Stunt. To regain awareness and media coverage of the refugee crisis in the Mediterranean and Sea-watch, Germany's biggest newspaper and selected influencers were asked to participate in a simulation to experience a taste of what it really takes to cross the Mediterranean. The experiment instantly became world news reaching over half a billion people with +1100 published articles.
Credits
- Creative Director
- Michael Wilk
- Art Director
- Florian Zwinge
- Director of Photography
- Felix Tonnat
- Film Director
- Skye Fitzgerald
- Production Company
- Markenfilm Hamburg
- Photographer
- Michael Seidler
- Global Chief Creative Officer
- Alexander Schill
- Global Creative Strategist
- Maximilian Florian Schöngen
- Creative Managing Director
- Markus Maczey
- Managing Assistant
- Simone Herrmann
- Mediaplus Germany
- Jochen Lenhard