Winners

LIFEBOAT - The Experiment

European Star

Brand Experience

PR / Events

Gold Award

Brand Experience

PR / Events

Silver Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Silver Award

Integrated & Innovation

Branded Content

Client
Sea-Watch

“LIFEBOAT - The Experiment” is a unique PR-Stunt. To regain awareness and media coverage of the refugee crisis in the Mediterranean and Sea-watch, Germany's biggest newspaper and selected influencers were asked to participate in a simulation to experience a taste of what it really takes to cross the Mediterranean. The experiment instantly became world news reaching over half a billion people with +1100 published articles.

Credits

Creative Director
Michael Wilk
Art Director
Florian Zwinge
Director of Photography
Felix Tonnat
Film Director
Skye Fitzgerald
Production Company
Markenfilm Hamburg
Photographer
Michael Seidler
Sound Designer
Mike Schmidt
Thomas Keller
Global Chief Creative Officer
Alexander Schill
Global Creative Strategist
Maximilian Florian Schöngen
Creative Managing Director
Markus Maczey
Managing Assistant
Simone Herrmann
Mediaplus Germany
Jochen Lenhard