Take-out food and beverages are great. Single-use-packaging on the other hand is pure evil. Luckily there is RECUP and REBOWL, a reusable system that makes it easy to be good. In an out-of-home campaign throughout Germany we translated this idea into simple but eye-catching posters. Comparing RECUPs and REBOWLs with their evil single-use antagonists. The over 20 different creatives were inspired by politics, literature, pop culture, tabloid press and local topics.