Winners

HORNBACH "WERKSTÜCK Edition 001"

Germany

Gold Award

Graphic Design

Graphic Communication

Silver Award

Integration & Innovation

Creative Strategy

Nomination

Graphic Design

Editorial Design

Nomination

Promotions & New Media

Promotions

Nomination

Integration & Innovation

Content Ideas

Client
HORNBACH

DIY superstore chain Hornbach created a design-it-piece that cannot simply be bought. Instead, the Werkstück 001 Lounge Chair, designed by Danish designer Sigurd Larsen, can only be built from scratch with nothing but your bare hands. The chair, made strictly of materials from Hornbach's vast product range, is a tribute to the skill and dedication of its DIY-customers.

Credits

Agency Producer
Charlotte Kühn
Production Company
Markenfilm Crossing Berlin
Chief Creative Officer
Guido Heffels
Matthias Storath
Account Manager
Franziska Lequen