Winners

Holograms for Freedom

Spain

Gold Award

Integration & Innovation

Best use of Technology

Gold Award

Promotions & New Media

Ambient Media

Client
No somos delito (We are not crime)
Agency
DDB Spain

To inform the world about it, we created the first Holographic Protest in history against The Gag Law,which restrict fundamental rights such as freedom of expression. Thousand of people from all over the world participated uploading their pictures, their shouts and protest's messages. The objectives were obtaining signatures for the online petition against Gag Law, virtual participations in the demonstration,and worldwide media coverage, as well as social media awarenes.

Credits

Art Director
Cristina Rodríguez
Copywriter
Daniel Rodríguez
Director of Photography
Pancho Alcaine
Photographer
Alberto Escudero
Production Company
Garlic.tv
Programmer
Fernando Drumond
Account Supervisor
Mariona Cruz
Account Executive
Gabriela Castro
Hologram Projection
Paraddax
Digital Production
20 Hüangaros