Winners

Hang Your Rent

Portugal

Genius Loci

Print & Outdoor

Special Outdoor

Gold Award

Print & Outdoor

Special Outdoor

Silver Award

Brand Experience

New Use of Media

G

Member Club Gold Award

Print & Outdoor

Special Outdoor

G

Member Club Gold Award

Brand Experience

New Use of Media

Client
Dia Minipreço
Agency
NOSSA

In 2018 Lisbon was trending, but with the tourism also came gentrification. In just 3 years the number of Airbnbs skyrocketed by 400%, putting pressure on rents that rose by 40%. To help the residents pay the increasingly high rents, Minipreço, a supermarket belonging to the DIA international group, created an out-of-home advertising network on their clotheslines, with all the profits going to the families living there.

Credits

Creative Director
Nuno Cardoso
Rafael Pfaltzgraff
Art Director
Sávio Hatherly
Copywriter
André Afonso
Agency Producer
André Mateus
Inês Menezes
Production Company
MOSSA