In 2018 Lisbon was trending, but with the tourism also came gentrification. In just 3 years the number of Airbnbs skyrocketed by 400% and put pressure on the rents that rose by 40%. To help the residents pay the increasingly high rents Minipreço, a supermarket part of DIA international group, created an out-of-home advertising network on their clotheslines where all the profits went to the families who live there.