Guinness Six Nations

Silver Award

Print & Outdoor

Craft - Illustration

Sociedade Central de Cervejas

Guinness is the official sponsor of the Six Nations Tournament. The challenge was to celebrate that moment with the Portuguese. Rugby lives, above all, by it’s values. Just like for Guinness, team spirit and unity are the rules to live by. How can we represent all that in an image? Uniting the most iconic element of the brand, the perfect pint, with the most iconic moments of the sport. To all that brings us together, we showed why Guinness and Rugby are a perfect match.