Winners

Fanstars

Czech Republic

Nomination

Interactive & Mobile

Mobile Apps

Client
Czech Radio

To bridge the political and historical gap between the Czechs and Russia during the 2014 Winter Olympic Games, the designers developed Fanstars, an app allowing direct communication between athletes and their supporters, using the night sky as a canvas. Thanks to augmented reality, fans could pin their messages on one of more than 4 000 stars on a realistic low poly sky render, and the athletes could read them, reply and comment just by aiming their phones at the skies.

Credits

Creative Director
Will Rust
Claudiu Dobrita
Production Company
Adikt Mobile
Sound Designer
SoundSquare