We turned Portugal into a country-sized sound studio by spreading 62 trailer scripts across OOH posters, print ads and posts. We then encouraged fans to voice-message the scripts through the most democratic mic: WhatsApp. This way any fan could voice-over their favorite FOX trailer, from anywhere in the country, straight into TV. The response was massive. FOX channels premiered hundreds of fans’ voices on-air, simultaneously. Together, we reinvented the way of doing TV.