Winners

ESTREIA-TE

Portugal

Gold Award

Interactive & Mobile

Any Other

Silver Award

Print & Outdoor

Direct Marketing

Silver Award

Brand Experience

New Use of Media

Silver Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Nomination

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Print & Outdoor

Direct Marketing

G

Member Club Gold Award

Interactive & Mobile

Social Media Campaigns

G

Member Club Gold Award

Interactive & Mobile

Any Other

G

Member Club Gold Award

Brand Experience

New Use of Media

G

Member Club Gold Award

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Client
FOX Networks Group Portugal
Agency
FOX Creative

We turned Portugal into a country-sized sound studio by spreading 62 trailer scripts across OOH posters, print ads and posts. We then encouraged fans to voice-message the scripts through the most democratic mic: WhatsApp. This way any fan could voice-over their favorite FOX trailer, from anywhere in the country, straight into TV. The response was massive. FOX channels premiered hundreds of fans’ voices on-air, simultaneously. Together, we reinvented the way of doing TV.

Credits

Creative Director
Hellington Vieira
Art Director
Alexandra Ostasheva
Copywriter
Rafael Canário
Designer
Vanessa Alves
Director of Photography
João Pedro Augusto
Agency Producer
Dulce Alves
Photographer
Ricardo Leandro
Sound Designer
João Azevedo