Deisel Go With The Fake


As a response to counterfeit culture in the fashion industry, we created Diesel's own knock-off brand, “DEISEL”. To launch it, we opened its own authentic knock-off store in New York City's counterfeit district. At the store, unsuspecting shoppers were able to get real Diesel pieces, disguised as DEISEL, for knock-off prices.


Art Director
Kristen Koop
Bryce Hooton
Production Company
Rival School Pictures
CCO Publicis WW & CCO Publicis Groupe Italy
Bruno Bertelli
CCO Publicis Italy
Cristiana Boccassini
CCO Publicis New York
Andy Bird
Digital Creative Director
Milos Obradovic
Strategic Planner
Noa Dekel