Winners

Audi Christmas Traffic Lights

G

Member Club Gold Award

Print & Outdoor

Special Outdoor

Christmas is the time of year with most accidents and 2018 was the worst year of the last decade. To help the drivers and raise awareness, Audi turned a distraction into a solution and synchronized the Christmas lights with the traffic lights to create the “Christmas Traffic Lights”. The lights alternated between green, yellow and red, according to the traffic sign, and warned the drives while keeping with the Christmas spirit.

Credits

Art Director
Sávio Hatherly
Copywriter
André Afonso
Production Company
MOSSA