Winners

¿A qué estamos jugando?

Spain
G

Member Club Gold Award

Film & Radio

TV/Cinema Commercials

Client
Volkswagen
Agency
DDB Spain

Thousands of people move to the sound of the "Vida Loca" by Pancho Céspedes, riding all these gadgets that are the antithesis of the thrill of driving a GTI. Through the question "what are we playing at?", we invite people to think about the big difference between driving a Golf GTI and the lack of excitement and uniformity of new entertainment trends.

Credits

Creative Director
Olaf Cuadras
Pablo Guirado
Art Director
David Núñez
Copywriter
Álvaro Lens
Director of Photography
Paco Femenía
Film Director
Gabriel Ibáñez
Agency Producer
Vicky Moñino
Production Company
Garlic
Chief Creative Officer
José Mª Roca de Viñals
Account Director
Irene Bianchi
Account Executive
Ester Vall
Strategic Planner
Darío Rodríguez
Digital Strategist Responsible
Víctor Iturrioz