For the 2015 edition of the Creative Express, that setting was the cable cars high in the Austrian Alps. To develop a creative campaign for the Brenner Basis Tunnel - a green construction project to develop the world’s largest underground tunnel passage. As one of the most important and expensive traffic projects in Europe.
Europe’s most talented young creatives had the chance to work in a fantastic setting
at the heart of a brief. Not in an office, nor in a classroom or a conference
centre, but a place where they could truly immerse themselves in the challenge.