Presentation module: 10x10
The line up looked promising: Olaf Hartmann (Touchmore), Dr. Rosa Kriesche (Branddata Wien), Matthias Kindler (The Companies), Tom Batoy (Mona Davis Muc/L.A.), Maximilian Weigl (thjnk Hamburg), Anja Staszewski (DDB Vienna), Michael Stiebel (Downtown Hamburg/Dubai), Iryna Metneva (Michurin Kiew), Mirko Borsche (Muc).
The speakers bombarded the participants and guests with state-of-the-art-lectures about planning, strategies, multisense, branded entertainment, music, Youtube, event, design, each of it lectures of ten minutes.
Briefing of Audi
The car manufacturer kept the briefing wilfully open. “Us, we are not thinking in channels anymore. It is about the idea. It has to be big. It is less important, where we can fill our target group with enthusiasm about it,” says Michael Finke, responsible head of advertising and sales of Audi.
The task was called “quattro”, in which Audi did not insisted wilfully to show a car. Not the technique, but the focus should be on emotions. A welcome invitation for creatives.