Interactive & Mobile – Online Advertising – Gold
Interactive & Mobile
Online Advertising
Gold
#happytohelp

KLM Royal Dutch Airlines is proud of its customer service, but there's one small problem. You have to fly KLM to experience it. In this problem the agency saw an opportunity. Introducing: #happytohelp
A one-week, 24-hour-a-day special KLM-customer service team set out to help every traveller in need around the world. Especially people flying other airlines.

Client
KLM Royal Dutch Airlines
Country
Netherlands
Agency
DDB & Tribal Amsterdam
www.ddbgroup.nl/
National Award
bronze

Credits
Creative Director
Pol Hoenderboom
Bart Mol
Art Director
Bart Mol
Copywriter
Pol Hoenderboom
Designer
Keith Kornson
Agency Producer
Jesse Mons
Jolijn de Haas
Production Company
Mike TV
Client Service Director
Esther te Pas
Strategy Director
Ralf Hesen
Strategy Planner
Wybe Sallows
Head of Marketing Communications KLM
Natascha van Roode
Senior Project Manager Marketing Communications KLM
Marit Badia Hilligehekken