Film & Radio – Any Other – Gold
Film & Radio
Any Other
Gold
37 Days

To show how important heat is for life, the agency set up an experiment to create life in a hostile environment. They built a cube, divided into two sections heated and by two electric heaters, and brought to British Columbia, at 2400 metres above sea level in temperatures as low as -30º. In 37 days, this ephemeral installation managed to bring forth many flowers in an environment hostile to any kind of plant life.

Client
Atlantic Groupe
Country
France
Agency
Leo Burnett France
www.leoburnett.fr
National Award
gold

Credits
Creative Director
Xavier Beauregard
Art Director
Jerome Gonfond
Copywriter
Hadi Hassan-Helou
Designer
Jean-Franois Campeau
Film Director
Olivier Staub
Director of Photography
Olivier Staub
Agency Producer
Antoine Grujard
Production Company
La Cavalerie
Executive Producer
Michel David
Producer
Vlad Doclin
Conception
Hadi Hassan-Helou
Jerome Gonfond
Christophe Corsand
Thomas Czarnecki