Integration & Innovation – Best Use of Technology – Gold
Integration & Innovation
Best Use of Technology
Gold
The Banner That Makes You Like Banners

An interactive banner that allowed retargeting ads to be replaced with personal Post-it notes was created. It uses the same tech that websites use to identify you and show the sneakers you only looked at once. This banner network covered thousands of websites to make sure that people found their Post-it® notes all over the web. If users clicked on their note, they would land on a Post-it® page, where they could create more stickers or delete them all.

Client
3M
Country
Russia
Agency
BBDO Russia / Proximity Russia
www.bbdogroup.ru
National Award
gold

Credits
Creative Director
Andrew Kontra
Mihai Coliban
Art Director
Fernando Muto
Copywriter
Polina Zabrodskaya
Anna Migaleva
Business Development Director
Mikhail Vdovin
Digital Director
Alexander Makarovsky
Senior Account Manager
Polina Zvereva