An interactive banner that allowed retargeting ads to be replaced with personal Post-it notes was created. It uses the same tech that websites use to identify you and show the sneakers you only looked at once. This banner network covered thousands of websites to make sure that people found their Post-it® notes all over the web. If users clicked on their note, they would land on a Post-it® page, where they could create more stickers or delete them all.
BBDO Russia / Proximity Russia
www.bbdogroup.ru National Award