Integration & Innovation – Integrated Campaigns – Gold
Integration & Innovation
Integrated Campaigns
Gold
There is no bigger prize than sharing

The campaign began with a highly emotional 190 second ad on national TV, inviting the audience to watch the rest of the stories that were created. Nine different stories were hosted on the website www.elbardeantonio.es, where an immersive and interactive experience was created to make viewers feel the excitement and joy of winning. Entering the bar, they were greeted by friendly faces and met the rest of the winners. These stories were consumed as entertainment, not as advertising.

Client
Loterías y Apuestas del Estado
Country
Spain
Agency
Leo Burnett Madrid
www.leoburnett.es
National Award
gold

Credits
Creative Director
Juan García-Escudero
Jesús Lada
Iñaki Martí
Art Director
Nacho Soria
Zarik Ahuir
Copywriter
Arturo Benlloch
Film Director
Santiago Zannou
Production Company
RCR