Promotions & New Media – New Use of Media – Gold
Promotions & New Media
New Use of Media
Gold
IKEA PS 2014

IKEA PS is a 34 piece designer collection.
How to tell everyone about the collection with zero media and production budget? Because the target is interested in design and loves Instagram, the agency used Instagram basic tagging feature build a 'website' inside the app. This little hack provided a great way to explore the collection and became big news in the design media. With zero media and production budget core of PS.

Client
IKEA
Country
Russia
Agency
Instinct (BBDO Group)
bbdogroup.ru/about/agency/instinct/
National Award
bronze

Credits
Creative Director
Nikolai Fabrika
Roman Firainer
Yaroslav Orlov
Art Director
Timur Abdusheev
Maxim Demkin
Copywriter
Dmitry Moiseev
Digital Strategic Planner
Matthew Choudnovski
Account Director
Natalya Ametova
Senior Account Manager
Vera Ulitenko