IKEA PS is a 34 piece designer collection. How to tell everyone about the collection with zero media and production budget? Because the target is interested in design and loves Instagram, the agency used Instagram basic tagging feature build a 'website' inside the app. This little hack provided a great way to explore the collection and became big news in the design media. With zero media and production budget core of PS.
Instinct (BBDO Group)
bbdogroup.ru/about/agency/instinct/ National Award