Promotions & New Media – Promotions – Gold
Promotions & New Media
Promotions
Gold
Rechts gegen Rechts - Der unfreiwilligste Spendenlauf Deutschlands

On 15th November 2014, hundreds of neo-Nazis were surprised at their annual march in the small town of Wunsiedel when their demonstration was turned into a charity walk. For every metre the neo-Nazis covered, €10 went to EXIT-Deutschland – an NGO that helps neo-Nazis leave the far-right scene. This left the demonstrators with two options: to either sponsor their own downfall or abandon the march through Wunsiedel for the first time in 20 years.

Client
ZDK Gesellschaft Demokratische Kultur
Country
Germany
Agency
Grabarz & Partner / GGH Lowe
www.grabarzundpartner.de
National Award
gold

Credits
Creative Director
Jan Wiendieck
Boris Grunwald
Ralf Heuel, CCO
Florian Grimm, CCO
Art Director
Fiete Lühn
Anne-Grit Maier
Yasemin Boyraz
Copywriter
Matthäus Bauer
Michael Martin
Alina Meisenbach
Director of Photography
Martin Kaeswurm
Agency Producer
Judith Uhrlau
Kai Struwe
Production Company
27 Kilometer Entertainment, Hamburg / CKS MEGAPRINT, Hamburg
Graphics
Robert Stoof
Programmer
Jens Gardeler
Michael Sturm
Sound Design
Studio Funk Hamburg
Account Manager
Ina Bach
Miriam Mueckner
Client Account Director
Fabian Wichmann
Digital Director
Ulrich Erdmann
Editor
Mark Broszeit